The third edition of Texworld USA took place July 17-19, 2007 at the Jacob K. Javits Convention Center in New York City. Texworld USA continues to provide an international business platform offering a wide array of highly innovative and creative fabrics with an excellent price / quality relationship. By moving to the new venue, the event was able to accommodate a 30% increase in both buyers and exhibitors. With more than 2,500 highly qualified attendees and 194 exhibitors from 16 countries, the industry’s expectations were once again exceeded. Lenzing Innovation also received praise from both exhibitors and buyers and the partnership between Messe Frankfurt and Lenzing will continue to build and strengthen upon the results of the show.

Qualified Buyers Return
The qualification process for buyers at Texworld USA continues to be enforced by Messe Frankfurt to ensure that all attendees were legitimate buyers or designers. Each attendee registration was thoroughly reviewed and the appropriate credentials confirmed.

Some of the world’s most prominent labels attended the event including: Ann Taylor, BCBG Max Azria, Calvin Klein, Coldwater Creek, DKNY, Edun, Forever 21, Guess, Isaac Mizrahi for Target, J. Crew, Juicy Couture, Liz Claiborne, Marks & Spencer, Michael Kors, Mothers Work, Nautica, Nicole Miller, Sean John, Tommy Hilfiger, and Victoria’s Secret.

Seminars and New Trend Display Popular Attractions
The July 2007 seminar program sponsored by Lenzing Fibers and the first featured Texworld USA trend display were greeted with excitement and high regard by buyers. “Thank you - we really enjoyed the show, and found many new resources. The color and trend presentation was excellent, the color cards will be a useful and much-utilized tool. The trend display was well-done also. Kudos!” commented Isabelle Bernard, Design Director for Nicole Miller Outerwear div. of Shayne USA.

More than 500 attendees pre-registered for the Lenzing Symposium with topics on color trends, fashion forecasting, retail business trends and green sourcing. The seminars are an added service that Lenzing provides to Texworld USA for attendees to gather information and to  bring additional focus to Lenzing Innovation.

The Texworld USA trend display was a first for the event and featured Fall/Winter 2008/09 trend colors represented by selected fabrics from Texworld USA exhibitors. There was also a display dedicated to Eco-friendly fabrics, based on organic cotton, hemp, ramie and bamboo in a range of natural tones, or slightly tinged with color.

The Partnership
Lenzing Innovation continued to partner with Messe Frankfurt for the third edition of Texworld USA. Dieter Eichinger, Global Marketing Director, Lenzing Fibers comments “Moving to Javits Center has taken Texworld USA a good step forward. We and our customers from Lenzing Innovation are extremely pleased with the results of the fair. Particularly encouraging is the fact that both the number and the quality of the visitors has increased considerably.

For us, Texworld USA is an important milestone on the way to positioning our brands, TENCEL and Lenzing Modal, in the USA. We have clearly noticed an increasing degree of awareness for our products and the commercial success that comes from taking part in this fair. For Lenzing, Texworld USA is developing more and more into a decisive tool for cultivating the US market.

All in all, we regard the working relationship with the organizers, Messe Frankfurt, as being extremely successful. In this connection, the exemplary, synergistic and cooperative attitude of the market leader represents an important cornerstone. The Lenzing Innovation platform points Texworld USA in the direction of technology and material leadership. Fashion, fabric and colour trends are a part and the basis of communication. However, new material and business models are also presented. We are, for example, able to transport burning topics, such as 'eco-fibres' and thus to conduct a dialogue with the sector. A future-oriented concept for communication and interaction is being developed here and we at Lenzing are already looking forward to the next event together with Texworld USA.“

Attendee Statements

BCBG Max Azria Group, Phillippe Carballo, Senior Manager, Fabric Research & Development: “Everything at Texworld USA was great. The event was spacious and well planned. We were able to see several of our current suppliers and we found a few new sources that look very promising.”

Gemini Fashions of Canada, Nadine Ellie, Merchandising Manager: “We are always looking for new sourcing options and we find them at Texworld USA. It’s wonderful for us to have a place to find good fabric suppliers without having to travel abroad.”

Mothers Work, Inc., Steven Piacquadio, Senior Fabric Manager: “We enjoy attending Texworld USA because we can review a wide variety of fabrics at many different price points. Texworld USA is very beneficial to us in our jobs.”

United Retail, Inc., Kim Allen, Fabric Director: “Suppliers normally come to our office. However, we like to attend Texworld USA because we are able to see and compare more fabric sources. We found many excellent suppliers this time at Texworld USA.”

Exhibitor Statements

Hemmers-Itex, Klaus Dagen, Germany: “Very good organization… many more buyers than expected. The quality of the buyers was higher than expected as well.”

Jiangsu Kunfeng Textile (MFG) Co., Ltd., Xiaoyu Chen (Sasha), China: “Thank you very much for providing us a good chance to communicate directly with our customers. This time our company met many wonderful customers like Mast, Regatta, Kenneth Cole, etc. It is a successful exhibition.”

Semada Tekstil, Hilmi Kosar, Sales & Marketing Manager, Turkey: “It was a good show. We had five VPs of the biggest companies in the US market come to see us.”

Shinkong Textile Co., Ltd., Michael Huduy, Taiwan: “Location and layout is better. There was at least a 60% increase in buyers for us.”

Zhonghe Group, June Lauck, Director of Sales and Marketing, USA: “The Texworld USA show is definitely going in the right direction with a more dynamic ambience and execution. It gives us the opportunity to grow our business by establishing new contacts and relationships.”

New York City - January 2008

For further information, please visit www.TexworldUSA.com

Press Contact:
Stephanie Everett
Messe Frankfurt, Inc.
+1 770 984 8016, ext 424
stephanie.everett@usa.messefrankfurt.com

International Press Contact:
Stephanie Keukert
+49 (0)69 7575 6619
Messe Frankfurt Exhibitions GmbH
stephanie.keukert@messefrankfurt.com

Messe Frankfurt textile trade fairs around the world:
Group of Interstoff

• Texworld (17 - 20 September 2007), Paris, France
• Interstoff Asia Essential - Autumn (3 – 5 October 2007), Hong Kong
• Texworld India (10 – 13 October 2007), Mumbai, India
• Yarn Expo Shanghai (29 - 31 October 2007), Shanghai, China
• Intertextile Shanghai Apparel Fabrics (29 October – 1 November 2007), Shanghai, China
• Source It (29 October – 1 November 2007), Shanghai, China
• Texworld USA (22 - 24 January 2008), New York City, USA
• Interstoff Asia Essential - Spring (12 - 14 March 2008), Hong Kong
• Intertextile Beijing (27 - 29 March 2008), Beijing, China